Index/Method
The same four steps on every job, whether it is a logo or a lodge.
We ask the awkward questions first. It is cheaper than asking them at the end.
Who is it for, what has been tried, what is the real deadline, who signs it off. You get it back in writing, on one page, before anything is designed.
You get: brief.txtOne direction, argued for. Not three options and a shrug.
We show the thinking, the reference and the first proof that it works. If you can show us where it is wrong, we change it.
You get: direction.pdfYou see it working on the real things, with the reasons in plain words.
The sign, the site on your phone, the menu on the table: the work shown where it will live, with the thinking written down so you can sit with it before you sign off.
You get: presentation.pdfThen we build it properly, down to the last file name.
Design, copy, build, motion, print and handover, with the directors who started the job still on it at the end.
You get: final_files/One page(01)briefs.
One direction(02)at a time.
Named files.(03)Always.